Amazon.com on Tues. began pre-order sales for Paramount Pictures’ Transformers Blu-ray disc SKU. The title, due to be released on Sept. 2, carries a sale price of $27.95.
Transformers currently ranks as the No. 20 best-selling title in the Movies & TV division. A high-definition version was released in 2007 for Toshiba Corp.’s defunct HD DVD format.
The Blu-ray format declared victory over Toshiba’s HD DVD format in Feb. NPD Group Inc. in May said that Blu-ray disc player sales fell 40 percent in Feb. from Jan. Sales rebounded three percent in Mar. Retailers have begun offering retail incentives for Blu-ray disc titles to drive U.S. sales.
Amazon this week began offering up to 50 percent off high-definition titles in a new Summer Blu-ray Blowout sale. Best Buy Co. Inc. this week is offering a discounted Sony notebook that includes a Blu-ray disc drive. Finally, Wal-Mart Stores Inc. this week released a $298 $298 Magnavox Blu-ray disc player to brick and mortar locations.