This is the first time so many Chinese brands have had such high-profile exposure in a major Hollywood movie. With Michael Bay paying a visit for the Shanghai premiere recently, the message was evidently strong that Hollywood brand films are penetrable by Chinese brand market.
The wave of Chinese product placements feature in the film had significantly made people ridicule and criticize, especially the Chinese milk. The 46-year-old director noted that everything could be a product, and the Chinese milk added some comic elements to the movie. Bay said:
“Of course I’m not doing an ad for milk; I’m doing a movie. This movie is not favored among the critics, but millions of people love it. I love entertaining the audience. I hope they’ll all have a great time at the cinema.”
If you have already watch it, then you might think the British actress Rosie is not as charm as the pre-actress Megan Fox in the film. Personally, I still haven’t watch it but that’s what the people say about the film.
Report found 68 brands were placed in the film, including four Chinese brands of computers, clothes, milk and televisions, which had generated US$400 million of revenue.
Fashion brand Meters/bonwe became the first Chinese brand appeared in the film, appeared twice in Transformers 2. With Transformers 3, the Chinese product placement had been doubled.
#1 Chinese product placement — Shuhua Milk
#2 Chinese product placement — Meters/bonwe: M-Tee
#3 Chinese product placement — Lenovo
#4 Chinese product placement — TCL (The Creative Life): HDTV range