Hasbroland For The Young At Heart01/09/2011
Hasbro Toy Malaysia opened the first Hasbro retail store in Metrojaya department store in Mid Valley Megamall. Located at the children’s floor, the retail store with the branding “Hasbroland” carries all the well-known Hasbro range of products such as Transformers, Monopoly, Nerf, Playskool, Littlest Pet Shop and other educational toys and games.
“The opening of Hasbroland marks yet another milestone in our new initiatives to keep creating excitement for our shoppers.
It is a testimony of our commitment to provide the young and young-at-heart with the immense variety of entertaining gadgetry offerings from Transformers to the evergreen Monopoly and the educational Playskool.” said Metrojaya executive director Pel Loh
“As a lifestyle fashion department store, we are constantly looking for opportunities to create value-added shopping experience whether in the form of new brands or new services, for everyone who steps through our doors. “ she said.
Country manager (Malaysia & SEA distributors) Ng Chai Lee said, “Hasbroland is a showcase example of how the company constantly reinvent brands and work closely with retailers and licensees to create innovative and meaningful connections with consumers”.