5 GM Vehicles in ROTF Are New20/02/2009
The Detroit automaker announced at the Chicago Auto Show Wednesday that its Chevrolet Volt rechargeable electric car will appear in the movie, as will the Chevrolet Camaro muscle car, its Beat and Trax subcompact concept cars and a Stingray concept that looks like the next generation Chevrolet Corvette.
The sequel, due out in the spring, is called "Transformers: Revenge of the Fallen." Both movies are about humans caught in an intergalactic war between armies of giant robots that can change into cars, planes and other technological creations.
The first movie helped GM reach younger car buyers in the 18 to 34 age group, and GM hopes to replicate that with the sequel.
Ed Peper, North American vice president for Chevrolet, said the second movie will debut about the time the 2010 Camaro reaches showrooms. After the first movie, Camaro awareness nearly doubled, he said.
The Volt, which can travel up to 40 miles on an electric charge and has a small gas engine to generate power after that, will be called the "Jolt" and show off its electric power source in the show, according to Peper.
The Stingray concept looks like a bulked-up Corvette with wide shoulders and vertical headlights in the sculpted fenders.