LOS ANGELES, California (CNN) -- Tyrese Gibson is far from the first singer to make the transition from music to movies. However, the "Transformers" star is blazing a whole new trail with his latest crossover venture. The actor/singer/model has partnered with Apple to develop his own comic book series called "Mayhem," and he's doing it in a very nontraditional way -- digitally.
"There was an experience that I felt was pretty limiting as far as the comic book experience itself on paper," says Gibson, who stresses that he did not grow up reading comic books and is not a comic book veteran. "[So] I set up this technology with my team and this is the first-ever digital comic book [on iTunes] in the history of comic books."