GM's cars have been an integral part of both Transformers films, with both movies featuring custom Chevy autobots. With the first film, Chevy spent tens of millions integrating its products and marketing the movie and the cars that appeared therein, many of which were for sale.
General Motors is unveiling five concept vehicles at the Chicago Auto Show today that will star in the upcoming summer sequel "Transformers: Revenge of the Fallen." Marketing experts say the movie is an efficient way for GM to attempt to improve its image after its disastrous run in Washington, Tim Higgins reports.
"Transformers: Revenge of the Fallen" has not yet been screened in theaters, but the idea of a third "Transformers" movie has been thrown in. In an interview with Collider during his appearance at the premiere of "Friday the 13th", director Michael Bay revealed that he could see himself doing a third movie for the "Transformers" franchise.
Under a cloak of secrecy worthy of the Decepticons, the production of "Transformers: Revenge of the Fallen" began a two-day shoot in town Tuesday at the 309th Aerospace Maintenance and Regeneration Group, known as the Boneyard.m Shooting in Tucson wraps today at Tucson International Airport.
Filming at White Sands and Holloman Air Force Base, "Transformers: Revenge of the Fallen" is coming close to its final phases. After film crews leave Otero County at the end of September, the movie is expected to wrap up sometime in the middle of October, said Gabrela Gutentag, publicist for the project.