ROTF: 3rd Most Anticipated in 2009

06/11/2008 0 By Administratus Prime

In a survey conducted between Aug. 8 and Oct. 5, nearly 4,000 movie fans who had just purchased tickets at weighed in with their picks for the "most anticipated" films over the next 12 months. Rounding out the top three films generating the most interest over the next year were sequels "X- Men Origins: Wolverine" and "Transformers: Revenge of the Fallen."

The Top-10 Most Anticipated Films

    1.  "Harry Potter and the Half-Blood Prince"
    2.  "X-Men Origins: Wolverine"
    3.  "Transformers: Revenge of the Fallen"
    4.  "Public Enemies"
    5.  "Angels & Demons"
    6.  "Night at the Museum 2: Battle of the Smithsonian"
    7.  "The Informant"
    8.  "Ice Age: Dawn of the Dinosaurs"
    9.  "The Day the Earth Stood Still"
    10. "The Taking of Pelham 123"

Advertisements consumers were asked to rank a list of upcoming films slated for release within the next year on a scale of 1-to-5, with 1 signifying they had little-to-no interest in seeing the film and a 5 meaning they had significant interest in seeing the film.  Among the key findings of the "most anticipated" poll:

  • Respondents ages 24 and under indicated that "Transformers: Revenge of the Fallen" was the film they were most interested in seeing.
  • Among 25- to 39-year-olds, "X-Men Origins: Wolverine" topped the list
  • In the 40- to 59 and the 60-and-over category, "Angels & Demons" was No. 1

The above-mentioned films also drew interest from both males and females. The top three films by gender are:

Top Three Films Among Males:

    1. "X-Men Origins: Wolverine"
    2. "Transformers: Revenge of the Fallen"
    3. "Night at the Museum 2: Battle of the Smithsonian"

Top Three Films Among Females:
    1. "Angels & Demons"
    2. "Public Enemies"
    3. "Night at the Museum 2: Battle of the Smithsonian"

 "These polling results provide very early, valuable insight into comparative long-lead moviegoer awareness and interest levels," said Gary Hiller, president of's Research and Analytics Division. "Marketing professionals, in particular, may find this data quite useful as it relates to the competitive release landscape over the next 12 months."

In a 2007 poll on the same topic, consumers indicated their top-three most anticipated films to be: "Indiana Jones and the Kingdom of the Crystal Skull," "The Dark Knight," and "National Treasure: Book of Secrets." Each of the three films grossed over $450 million worldwide.

Source: PN Newswire